Key is to keep the information short and to the point. Think “elevator speech”.
In fact this template will force you to think strategically about your business; focus on what is important to your funders, and therefore to your customers. Strange bedfellows indeed.
Pitch Points
- Pitch (1 line): describe what you do
- Customer problem: what pain point are you solving
- Value proposition: expand on why/how Pitch solves Customer problem
- Competitive advantage: what do you do that is different and better than the alternative
- Target market: who will pay you; phases?
- Market size: of those who pay you…$ and volumes; phases?
- Competitors: names; how same; how different.
- Traction: goals met, stage of development, sales, profit…
- Business model: how do you generate revenue; how to provide product/service
- Go to market strategy: how you plan to gain customers
- Distribution model: how you will get product to market i.e. use of resellers, channel partners
Profile – keep this short too.
- Industry
- Website
- Year established
- Patents/trademarks
- Team
- Management and background
- Corporate structure
Financials
- Funding to date
- Burn rate
- Financial statements
…and if seeking funding:
- Pre-funding valuation
- Funding being sought: amount, timing and type.
- What Funding will be used for
- How Funding will increase value of business
p.s. If you are seeking funding the last 4 points are critical. Would you invest in a company that doesn’t have a clear vision for how to grow your money?
WestBay Management Solutions 