Marketing
- Developing and implementing branding, positioning and messaging.
- All types of advertising: print, radio, TV, direct marketing (direct mail, email, telemarketing), collateral.
- Designing loyalty and referral programs.
- Media, public and government relations. Writing and distributing media releases.
- E-marketing, in-bound marketing, SEO, social media.
- Website design, development and e-commerce tactics
- Creating world class information tracking programs that measure the effectiveness of every marketing dollar spent.
- Creating integrated strategies to drive revenue and yield.
Finance
- Start-up budgeting and cash flow forecast models.
- Creating bottom up budget processes, financial reports and monthly department reporting systems.
- Differential analysis, breakeven analysis and roi.
- P&L, revenue and cost control responsibility.
- Asset sales.
- Bank management, turnaround and work out compliance.
Operations
- Business process modeling: business process analytics, re-engineering and procedural effectiveness.
- Writing Business Plans with integrated financial backup.
- Contract and lease negotiations.
- Reporting to and working with Boards/clients, including presenting briefs, recommending plans, proposing resolutions and obtaining approvals.
- Extensive experience guiding and managing professionals including external consultants and technically oriented managers.
WestBay Management Solutions 